MOTORSPORTS & RACING TEAM MERCHANDISE

Your car.
Your fans.
Your merch.

Turn team pride into merchandise fans can buy at the track and online.

Roseville · Northern California · Nationwide

Driver-led collections

Crew & sponsor apparel

Online + race-day sales

Fictional number 27 stock-car merchandise concept with driver T-shirt, cap and mobile fan store

Give fans something worth wearing.

Your free team merch portal.

Standard setup included with a qualifying $2,000+ opening merch order.

  • Your team branding
  • A focused product collection
  • Ordering & fulfillment setup

Products, shipping and additional services are quoted separately.

See the portal offer →
27 RACINGTEAM SHOP

Let fans shop beyond race day.

Driver tees

Hats

Layers

Example collection · Your program is scoped before launch.

Choose how your team sells.

Preorder launch

Collect orders during a clear window. Confirm minimums and delivery dates.

Race-day stock

Bring proven sellers to approved events. Plan sizes and inventory.

Ongoing fan store

Give followers a place to order again. Agree production and shipping.

From the grandstands to your store.

  1. 1

    Share your link

    Social profiles, race recaps and approved QR signs.

  2. 2

    Fans choose their gear

    A focused collection with clear sizes and delivery details.

  3. 3

    Orders are fulfilled

    We produce, pack and ship according to your program.

  4. 4

    Your team earns

    Your agreed contribution and payout schedule.

Know the numbers before launch.

Try a simple merch contribution estimate.

Example inputs only—not a quote or sales forecast. Include production, decoration, payment and fulfillment costs. Subtract any remaining shipping, returns, event fees, taxes and overhead before treating the result as profit.

$1,100Estimated contribution

Formula: (selling price − entered unit cost) × items sold.

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Answers before you order.

What is actually free with the merch portal?

Standard portal setup is included with a qualifying $2,000+ opening merchandise order. The written quote defines branding, the initial product collection and standard ordering and fulfillment setup. Products, shipping, extra design work, advanced integrations and ongoing services are quoted separately.

How much can our racing team earn?

Your selling price minus agreed product, decoration, payment, fulfillment and other selling costs determines your contribution. Demand is not guaranteed. Confirm payout timing, discounts, taxes, returns, shipping responsibilities and inventory ownership before launching.

Can a small or first-season team start?

Yes—start the planning conversation with a focused two-to-four-product collection. A driver tee, number cap and hoodie are a useful starting mix. Product minimums still apply. A preorder window can help estimate sizes and demand before you commit to race-day inventory.

Can you match our car, driver number and sponsors?

Send clear car photos, your number artwork and sponsor files. We develop an original coordinated collection and send proofs for approval. You provide permission for driver, sponsor, series and track marks; no partnership or endorsement is implied by these sample designs.

Who handles shipping, returns and customer questions?

Your program defines who takes payments, packs and ships orders, answers customers and handles returns or replacements. Confirm the policy for personalized goods, delivery charges, stocked versus made-to-order items and any service fees before fans can buy.

Can we sell at the track and online?

Plan a small stock of proven items for approved events and use your store link for other sizes and later orders. The track or event organizer must approve on-site selling and any pickup arrangements. Vendor fees and inventory responsibilities belong in your budget.

Can crew apparel be sublimated?

Sublimation can suit polyester crew shirts with all-over colors and sponsor layouts. Cotton fan tees, embroidered hats and warm layers may use other decoration methods. This program is for merchandise and general crew apparel; certified fire-resistant racewear requires a separately verified product.

Can you support Roseville and other California teams?

Yes. LS Custom coordinates artwork approvals and merchandise delivery remotely from Texas for Roseville, Northern California and nationwide programs. Share your home track, event calendar, sizes and delivery destination. Our physical locations are Katy, Cypress and West Houston.

How do we get fans to the store?

Use a clear link in your social profiles, driver announcements, race recaps and email, plus a QR code on approved signs or handouts. Plan launches around a new season, fresh car design or milestone. Your team promotes the collection; the store provides a place to buy.

What happens when our car or sponsors change?

Keep an approved artwork version for every launch. Review stock before replacing a sponsor or changing the car design, agree how remaining inventory will be handled, and update future product artwork before taking new orders.

LET’S PLAN YOUR COLLECTION

Ready for your next merch launch?

Your driver. Your colors. Your next race.

Build a short brief here, then add your contact details and artwork on our quote form.

Call LS Custom →

No order is placed. Products, pricing and timing are confirmed in your quote.