SELL YOUR OWN MERCH
Your customers love your brand. Give them something to wear.
Turn your brand into apparel and merchandise customers can buy, at your location or online.
Plan Your Merch CollectionMerch that fits your business.
More than a uniform. A product your customers can buy.
Turn your brand into retail-ready merch that builds community and keeps your brand top of mind.
Explore your merch numbers.
See how selling merchandise could contribute to your business.
Your estimated results.
Sales revenue $2,500
Product costs $1,200
Other costs $0
Estimated contribution $1,300
Planning example, not an LS Custom quote or guaranteed profit. Include shipping, packaging, transaction fees, discounts, returns, taxes and unsold inventory in your costs. Negative results indicate a loss before any costs not entered.
Build a collection people want.
01 · Choose your audience
Customers, fans, students or community members.
02 · Curate 2–4 core products
Pick apparel and accessories that fit your brand.
03 · Approve design and pricing
Review the artwork, samples and full order costs.
04 · Plan where you sell
In-store or online: define payments and fulfillment.
05 · Reorder based on demand
Use actual sales and feedback to guide the next order.
What affects your margin?
Product and decorating costs
Apparel, accessories and decoration method.
Shipping
Fulfillment and shipping costs.
Packaging
Bags, tags and branded packaging.
Discounts and returns
Promotions, customer discounts and returns.
Platform and payment fees
Online store or POS fees.
Unsold stock
Plan quantities that fit your demand.
Frequently asked questions.
Can I start small?
Quantities vary by product and decoration. Start with a focused assortment and ask for a project-specific minimum.
Can customers order online?
Yes. Store, payment and fulfillment requirements can be scoped around your business.
Are sales guaranteed?
No. Demand and results vary by audience, pricing and marketing. The calculator is a planning tool, not a profit promise.