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Plan a first collection
Build a focused assortment, review sample needs and agree quantities before committing to a launch.
Plan a collectionCreator & talent merchandise programs
Creator merchandise production & fulfillment.
Merchandise production and fulfillment for creators, athletes and the teams behind them. Connect your creative direction with products, approvals and a practical delivery plan.
Houston-based · Katy · Cypress · West Houston · Nationwide programs
Choose your starting point
Build around your audience and your operation.
Start with the project you actually need. We’ll help define the products and production responsibilities.
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Improve an existing program
Review products, repeat orders and fulfillment handoffs for merchandise you already sell.
Review my program03
Manage a roster
Coordinate responsibilities for several talent or client programs under your management business.
Explore agency partnerships
Products with a point of view
Give people a reason to wear it again.
Plan a collection around your audience’s style, fit and everyday use. Compare a focused mix of tees, hoodies, headwear and accessories before expanding the assortment.
- Original or licensed artwork you have permission to use
- Fabric, fit and decoration matched to the design
- Samples and approved product details
- Size breakdowns informed by your own audience
Plan before announcing
Make the launch work behind the scenes.
A clear project plan connects what your audience sees with what your operation can deliver.
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Define demand & products
Share prior sales where available, audience information and your proposed assortment. Review inventory exposure and sample needs.
Explore merchandise planning02
Approve the launch plan
Confirm artwork rights, products, costs, order windows and customer-facing delivery expectations before promotion.
Review the process03
Produce & coordinate delivery
Execute the agreed production and fulfillment scope. Assign shipping updates, returns and customer questions to the right team.
Explore fulfillmentA practical inventory decision
Limited drop or ongoing collection?
A planned order window can group demand into a production run. Stocked inventory can support repeat ordering, with a greater upfront commitment. Choose based on your actual audience and delivery needs.
Product minimums, store setup, inventory ownership, fulfillment charges and timing are confirmed for your project. Review the full costs before setting retail prices.
Discuss the right model
For the team behind the talent
One clear brief. Defined responsibilities.
LS Custom’s experience supporting Digital Merch Pros includes celebrity and athlete merchandise fulfillment. Discuss relevant examples and the production responsibilities needed for your next launch.
See merchandise examplesVisuals show merchandise concepts, not endorsements or guaranteed launch results.
Useful answers
Know the plan before you commit.
Clear responsibilities make a stronger merchandise program.
Who is this program designed for?
Established creators, athletes, talent managers and organizations planning a defined merchandise project. Share your audience, previous merchandise activity, product ideas and launch goals so we can assess fit.
Can we take preorders?
Discuss an order window and production schedule before offering preorders. Confirm artwork, minimums, cancellation terms and customer delivery expectations before taking payment.
Do we have to hold inventory?
Stocked production, planned order windows and other production approaches have different commitments. The suitable model depends on products, quantities, demand and delivery needs; inventory ownership is agreed in advance.
Who manages the store and customer support?
Store setup, payment collection, customer communication, returns and integrations are separate responsibilities to define in your program. We confirm which services LS will provide and which remain with your team.
Can you work with our existing merchandise operation?
Share your current products, ordering system, inventory and shipping requirements. We will review the production and fulfillment services needed; integrations and migration work require a separate scope.
Will a launch be profitable?
Sales are not guaranteed. Evaluate demand and compare merchandise revenue with products, decoration, platform fees, shipping, returns and marketing costs before committing to inventory.
Start with one project
Tell us what you’re bringing to life.
Share your brand or management company, merchandise goals, approximate quantity and timing. Add an existing store or collection link if you have one.
Share your company, approximate quantity and timing. We’ll review fit and prepare the next steps. Project pricing and delivery commitments are confirmed in your quote.
Turn your audience’s idea into a workable merch launch.
For YouTube channels, podcasts and creator brands, define the products and delivery model before announcing your drop.
Plan the collection
Choose a focused assortment, artwork you have rights to use, quantities and target retail positioning.
Compare production options
Review bulk, preorder or eligible print-on-demand approaches. Costs, minimums and turnaround vary by product.
Agree on fulfillment
Define who receives orders, holds inventory, ships parcels and handles customer questions, returns and replacements.
Find the right path for your merchandise.
Questions before ordering?
Search answers about apparel, gifts, shipping, stores and purchasing.
Merchandise FAQ →Growing an online store?
Explore production and fulfillment for marketplace sellers and merch brands.
Online seller fulfillment →Bringing your brand to the U.S.?
Plan merchandise for American teams, offices, customers and events.
International company support →For creators and media teams
Build the operation behind the collection.
Questions for YouTube channels, podcasts, talent managers and networks planning more than a single logo tee.
How do we turn a YouTube channel or podcast identity into wearable merchandise?
Start with audience interests, recognizable themes and original creative direction rather than placing a large logo on every item. Choose a focused assortment and review the artwork on the actual products. LS Custom can scope design and production; your team approves the creative and clears the necessary rights.
Can one merchandise program support several podcasts or channels?
A network program can be scoped with separate collections, artwork approvals, product identifiers and inventory records for each show. Define who approves spending and how orders or reporting are separated. Shared operations do not mean every show must use the same designs, storefront or commercial terms.
How do we coordinate a merchandise drop with a scheduled video or episode?
Work backward from the release date through sample approval, product availability, production, receiving and a test order. Distinguish the date fans can order from the date goods are ready to ship. Confirm the plan before announcing availability or promising a delivery date on air.
How should a podcast tour divide inventory between venues and online orders?
Set separate allocations by product and size for each stop and for online sales. Record quantities sent, sold, returned and transferred. Agree who updates availability and receives leftover tour stock so the online store does not sell inventory that is already committed to a venue.
What should we confirm before adding a podcast sponsor to a merchandise design?
Obtain the sponsor's approved artwork, permitted uses, placement requirements and named approver. Document the products, quantities and campaign period covered by the approval. Your legal or partnership team should resolve rights and commercial terms before the co-branded collection goes into production.
Can we move proven bestsellers first while leaving the rest of our catalog with another provider?
Yes, a phased production or fulfillment transition can be reviewed. Choose the initial products, confirm rights to the artwork, map product identifiers and test order handling and tracking. Define how mixed orders are handled before offering items fulfilled by different operations in the same checkout.
What should a talent manager request in merchandise reporting?
Specify sales or order records by collection, product quantities, refunds, shipping charges, inventory and agreed service costs. For revenue-share arrangements, define the calculation and reporting responsibilities in the agreement. Do not assume that follower counts predict sales or that a standard fulfillment quote includes royalty accounting.
Plan your collection and fulfillment →